You may start off selling pizzas and use a pizza in your logo but what happens when you start to selling sandwiches or burgers, or even produce? A pictorial mark however may not be the best idea if you anticipate changes to your business model in the future.Pictorial and abstract marks also work quite well for global commerce if, for example, a business name doesn’t lend itself well to translation.You can use brandmarks to your advantage to convey what your business does graphically if your name is too long, and they can also be used effectively to convey a desired idea or emotion. It’s effective if you already have an established brand but that’s not a hard and strict rule. > Check out some of our favorite mascot logos When to use picture and symbol logos: Think of all those mascots at sporting events and the great dynamic they create by getting involved with the audience! Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children. However, instead of being restricted to a picture of something recognizable, abstract logos allow you to create something truly unique to represent your brand. Like all logo symbols, abstract marks work really well because they condense your brand into a single image. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. Instead of being a recognizable image-like an apple or a bird-it’s an abstract geometric form that represents your business. > Check out some amazing iconographic logosĪn abstract mark is a specific type of pictorial logo. This is something that will stick with your company its entire existence. You need to think about the broader implications of the image you choose: do you want to play on your name (like John Deere does with their deer logo)? Or are you looking to create deeper meaning (think how the Snapchat ghost tells us what the product does)? Or do you want to evoke an emotion (as the World Wildlife foundation does with their stylized image of a panda-an adorable and endangered species)? The biggest thing to consider when deciding to go with a pictorial mark is what image to choose. Because of this, it can be a tricky logo type for new companies, or those without strong brand recognition, to use. Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. > Check out some of our favorite typographic logosĪ pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo.
#Brand wordmark vs logo professional#
So make sure you hire a professional who’ll have an eye for detail. Your business name in a font alone likely won’t be distinct enough to capture the nuance of your brand. Remember that you’ll want to be scrupulous when creating a lettermark or a wordmark.Both lettermark and wordmark logos are easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business.Having your name in a great, designed font will make your brand all the stickier. A wordmark logo is a good idea if you have a distinct business name that will stick in customers’ minds.Anything too long can look too cluttered. A wordmark is a good decision if you’re a new business and need to get your name out there, just make sure that name is short enough to take advantage of the design.Condensing the business name into initials will help simplify your design and likewise, customers will have an easier time recalling your business and your logo. Consider a lettermark logo if your business happens to have a long name.For example, how much easier is it to say-and remember-NASA versus the National Aeronautics and Space Administration? By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. So it makes perfect sense for them to use monograms-sometimes called lettermark logos-to represent their organizations.Ī lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes. IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. Monogram logos or lettermarks are logos that consist of letters, usually brand initials. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. By completing this form, you agree to our Terms of Service and Privacy Policy.
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